
May 6 2024
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Wrocław is a dynamically developing city with a strong academic, technological and business position. It combines a rich cultural heritage with modern infrastructure and openness to innovation. Thanks to its convenient location, well-developed transport network and high quality of life, Wrocław attracts investors, specialists and students from Poland and abroad. This year’s rating of 7.3 confirms its growing attractiveness as a place to live, work and do business.
President of the Management Board of Wrocław Agglomeration Development Agency
With its dense railway network, constantly developing airport and modern motorways, Wrocław is well connected to the entire continent. Located relatively close to the city centre (10 km), Wrocław Airport offers a wide range of direct connections to major hubs in Europe.
Getting around Wrocław is easy thanks to 23 tram lines, 117 bus lines and 30 railway stations, and residents also have access to over 1,100 km of bicycle paths. It is worth knowing that Wrocław is the only city in Poland that offers free public transport to its residents aged up to 21 and 65+.
Associate, Regional Head/Western Poland, Office Department, Cushman&Wakefield
Wrocław is not only a modern and well-connected city, but is also developing rapidly thanks to targeted investment in transport, healthcare, education, green areas and technology. This development, combined with its strategic location and business-friendly environment, makes Wrocław a consistently attractive destination for both domestic and international investors.
Associate, Regional Head/Western Poland, Office Department, Cushman&Wakefield
Associate, Regional Head/Western Poland, Office Department, Cushman&Wakefield
In 2025, the Wrocław office market remains in the stabilisation phase. The lack of new office space delivered at the beginning of the year and a limited pipeline for the remainder of the year mean that the market is experiencing a temporary gap in supply growth. The total office space stock is at approximately 1.36 million square metres. No new office space was delivered in the first half of 2025. Only two projects are scheduled to be completed by the end of 2025, which will increase the total office space stock by approximately 25,000 sq m.
Despite the gap in the supply of modern office space, the vacancy rate continues to be stable and, unfortunately, relatively high (20.4% as at the end of the first quarter of 2025). This is due to limited new demand and persistent trends that perpetuate the hybrid working model.
Tenant decisions reflect a balanced mix of renegotiations and new leases with a slight increase in expansion, suggesting a gradual return of tenant confidence. The market is showing signs of recovery, with more and more companies considering increasing their use of office space, although large-scale transactions are still rare.
The Wrocław office market remains resilient to the challenges of recent years, accounting for a significant portion of regional tenant activity in Poland. Wrocław and Kraków account for approximately 60% of total demand in regional office markets in Poland.
Looking ahead, although large-scale transactions remain limited, the market is showing early signs of recovery, driven by a more optimistic outlook for office space demand. Wrocław’s strong foundation and strategic position in the regional office landscape, not only in Poland but also in this part of Europe, continue to support its long-term potential.
Associate, Regional Head/Western Poland, Office Department, Cushman&Wakefield
Asset Management & Leasing Manager, Globalworth Poland
The office market is entering a phase of redefining the functions of buildings. Despite the challenges associated with high vacancy rates, Wrocław maintains its potential thanks to its strong educational and business foundation.
From the owner’s point of view, strategic asset management that involves adapting the offer to trends in work organisation is crucial. The office has become a tool for employer branding and team integration, rather than just a space for work.
At Renoma, we are developing a mixed-use model, combining offices with eating places, retail and common areas. Tenants expect solutions that support wellbeing, environmental certification and energy efficiency. The predictability of the space arrangement process is equally important, which is why Globalworth has a Workplaces team: architects and project managers who are responsible for concepts, space plans and turnkey fit-out. This approach minimises risks, shortens implementation time and increases property value. Today’s office must be flexible, functional and integrated into the broader urban ecosystem.
Asset Management & Leasing Manager, Globalworth Poland
Senior Leasing Manager, Vastint Poland
Wrocław remains the third-largest office market in Poland. In 2025, demand for office space increased compared to the previous year, with more than half of transactions being lease renegotiations. This shows that the city is a stable market for both global players and local companies that see their future here. It also confirms that existing locations and office buildings continue to meet expectations and remain attractive to tenants. Despite the rising interest, Wrocław still faces a high vacancy rate, largely linked to evolving workplace strategies and the pace of return-to-office policies. In such conditions, maintaining high-quality space is crucial. At Business Garden Wrocław, we observe how additional features – flexible office layouts, non-office amenities (employee engagement programmes, conference and event areas), and onsite sports infrastructure – strengthen the competitiveness of the complex in a market with abundant available space. Despite these challenges, Wrocław remains an attractive location for investors and businesses thanks to its strong labour market and well-established business position. With limited new supply, stable demand is expected to gradually restore balance over the next 18–24 months.
Senior Leasing Manager, Vastint Poland
Wrocław stands out as a dynamic centre of cooperation between business and public administration, offering entrepreneurs numerous forms of support, including tax reliefs, subsidies and access to preferential premises. The city actively promotes dialogue between the private and public sectors. An example of this is the series of “Lower Silesian Business Leaders” meetings, inaugurated on 25 February 2025 at the TriQube Business Incubator. These events aim to exchange experiences, establish contacts and inspire entrepreneurs from the region.
Furthermore, in 2025, new members were appointed to the Entrepreneurship Council, whose task is to support cooperation between business, science and administration, as well as to promote Wrocław-based companies. Wrocław offers support to entrepreneurs through various institutions, such as the Lower Silesian Development Fund, which organises meetings and programmes supporting the development of local companies.
In addition, the city has business incubators, such as TriQube, offering space and substantive support to start-ups and newly established companies. Wrocław also provides entrepreneurs with various forms of financial support. One example is funding from the County Labour Office, which makes it possible to obtain up to PLN 35,000 to start a business. Moreover, the city implements programmes supporting innovation and technological development, offering tax reliefs and access to preferential premises for entrepreneurs investing in new technologies.
With these initiatives, in 2025 the capital of Lower Silesia strengthens its position as a business-friendly city, offering comprehensive support for business development.
Wrocław is characterised by close cooperation between universities and the business sector and by numerous awards at national and international level.
Wrocław University of Economics and Business actively cooperates with the social and economic environment through the Business Cooperation Centre, which coordinates relations between the university and enterprises, offering, among other things, internship programmes and training tailored to the needs of companies. In recognition of their scientific achievements, researchers from the Wrocław University of Economics and Business were awarded by the Ministry of Science and Higher Education, which highlights the high level of the university’s research.
The University of Wrocław can be proud of the successes of its academic staff, such as Professor Stanisław Bereś, PhD, who received the Wrocław Scientific Award of the President of Wrocław for his lifetime achievements.
WSB Merito Wrocław University offers companies the opportunity to become business patrons of courses of study, which allows them to influence curricula and educate future employees according to their needs. In addition, the university organises internships and work placement programmes for students, enabling companies to recruit talented candidates.
The DSW University of Lower Silesia Wrocław is engaged in partnerships with businesses, offering companies the opportunity to become patrons of courses of study, which allows adaptation of curricula to the current needs of the labour market. The university also supports the organisation of internships and work placement programmes, giving companies access to future specialists.
The Karol Lipiński Academy of Music in Wrocław stands out in the artistic field, as evidenced by numerous decorations and awards granted to its staff. During the inauguration of the 2023/2024 academic year, 22 academic teachers and administrative employees of the university were honoured.
Wrocław universities constantly strive to integrate science with business practice by offering internship programmes, workshops and research projects carried out jointly with enterprises. This approach not only improves the quality of education but also strengthens Wrocław’s position as a dynamic centre of innovation and entrepreneurship.
Team Manager, Antal Engineering & Operations
Wrocław confirmes its position as one of the leading academic centres in Poland. The city is home to over 20 universities, including renowned ones such as the Wrocław University of Science and Technology, the University of Wrocław, the Medical University, and the University of Economics, which educate a total of over 110,000 students. Every year, 25,000 to 30,000 graduates receive their diplomas.
These universities offer modern, interdisciplinary courses of study (including artificial intelligence, data engineering, cybersecurity, business analytics), often taught also in English.
Graduates in technical, medical and language courses of study find employment very quickly – often within 1-2 months of graduation, earning salaries well above the national average.
It is also worth mentioning the extensive cooperation between universities and businesses and the dynamic development of research and teaching infrastructure (e.g. medical simulation centres, AI laboratories, business incubators), which provide a strong foundation for the further development of competencies of the future.
Team Manager, Antal Engineering & Operations
The capital city of Lower Silesia attracts investors from both Poland and abroad. Wrocław offers a wide range of employment opportunities in many sectors, from modern technologies to traditional industry.
The industrial sector dominates in the city as the industry with the largest number of employees and is constantly growing, so there is a growing demand for both qualified engineers and lower-level workers. Wrocław’s geographical location is a factor that positively affects its potential in terms of corporate investment decisions. This creates new jobs in many sectors. These include the IT industry, business services and logistics.
Managing Consultant, Antal Engineering & Operations
With unemployment at 1.8%, Wrocław is one of the most dynamic labour markets in Poland. This is where modern technologies, competencies and capital intersect. The IT, advanced production, logistics and business services sectors generate growing demand for specialists with future-proof qualifications.
However, the market is evolving. Advancing automation and the development of AI are reducing the number of jobs in some areas. The automotive industry, affected by a slowdown in investment and e-mobility issues, is no longer the dominant employer. Specialists are migrating to logistics, the FMCG industry and e-commerce.
Hard competencies in automation, IoT, data science and optimisation are valued. Recruitment is ongoing in IT, but mainly at mid and senior levels.
Wrocław does not compete on labour costs, but on the value of its human capital and the quality of its ecosystem – with strong cooperation between science and business, a developed R&D sector and access to qualified specialists.
Managing Consultant, Antal Engineering & Operations
Wrocław was once again named the winner of the European City of the Future ranking in the medium-sized city category according to fDi. This group includes cities with a population of over 200,000, whose metropolitan area exceeds 750,000 residents, or those with a population of at least 350,000. In terms of inflow of investment capital, Wrocław ranks second among Polish cities. According to fDi Markets data, over the past five years, the city has attracted FDI totalling more than $10.8 billion. Thanks to its dynamically developing technology industry, Wrocław has even earned the nickname “Polish Silicon Valley”. Since January 2020, 52 FDI projects in the software and IT services sectors have been implemented in the city. Wrocław has also become home to global technology giants, such as GlobalLogic, owned by the Hitachi Group. In 2024, as many as 9 companies from Wrocław received a unique award in the form of the Forbes Diamond statuette. This award is given to fast-growing companies.
Head of PPG Global Business Services Poland
PPG is one of the world’s largest manufacturers of paints, coatings and sealants. In Wrocław, there is a plant producing architectural paints such as Dekoral, Tikkurila, Bondex and Drewnochron, as well as the company’s own stores (PPG Pro Center) and a regional shared services centre for the EMEA region. It is responsible for a range of business processes in areas such as IT, logistics, customer support, data management, purchasing and marketing. In total, these two entities currently employ over 1,200 people.
Our regional centre, established in Wrocław in 2018, due to access to talented graduates from numerous Wrocław universities, excellent contacts and support offered by the city of Wrocław, and thriving local business institutions, increased its employment every year and gradually transferred further business processes to Lower Silesia.
Continuous collaboration and close cooperation between operational departments and production foster employee development and enable creation of new jobs. Moreover, the attractiveness of the location is enhanced by the city’s excellent transport links with the rest of Europe, both by road and air, as well as the development of large public transport hubs in various parts of Wrocław.
Head of PPG Global Business Services Poland
Head of Lapp Business Services
Two years ago, after nearly 25 years of presence in the Polish market, Lapp decided to establish the Lapp Business Services centre in Wrocław. This is a strategic move aimed at leveraging the internal synergies generated by the Lapp Group in the EMEA region.
The key factor in choosing Lower Silesia is the mature and competitive BSS sector market. For 20 years, the city has been attracting investment in this industry, and today over 65,000 people are employed here. The success of the ecosystem is based on a professional support infrastructure – from recruitment agencies, through real estate experts to law firms.
The city’s academic base is a huge asset – over 100,000 students mean a steady supply of fresh talent, allowing the industry to grow at a rate of at least 6% year-on-year.
Wrocław stands out for its dynamic start-up environment, where creativity and adaptability to new technologies are key strengths of specialists.
It is also necessary to mention economic aspects – Wrocław offers stable operating costs while maintaining the highest standards of quality and availability of metropolitan infrastructure.
All these factors, combined with good relations between investors and local government bodies (e.g. ARAW), make Wrocław one of the most attractive places to invest in Central and Eastern Europe.
Head of Lapp Business Services
CEO, Pro Progressio
Wrocław, one of Poland’s three largest cities, has for years been home to a diverse range of industries. Sectors such as IT, R&D, GBS and BPO strengthen their presence here every year, both by expanding existing operational centres and through new investments.
The city also maintains strong ties with the start-up community, which develops projects across many different areas of business. Start-ups are supported by the Wrocław Agglomeration Development Agency, thanks to which knowledge of their initiatives reaches far beyond the local business environment.
Wrocław is a cradle of new technologies, IT initiatives and research and development projects. It is also the birthplace of The Bridge – an initiative aimed at advancing semiconductor-based projects – positioning the city at the centre of Europe’s semiconductor industry.
A large academic base, a wide selection of office space, its own airport and proximity to the motorway all contribute to Wrocław’s logistical appeal and growth potential. This trend is reinforced year after year in the eyes of both local authorities and investors.
CEO, Pro Progressio
SSC/BPO
IT AND TELECOMMUNICATION
INDUSTRIAL PRODUCTION
PHARMACY
BANKING
SERVICE
FOOD INDUSTRY
LOGISTICS
RETAIL
CONSTRUCTION
POWER INDUSTRY AND HEAT ENGINEERING
Wrocław is an attractive city with many concert venues, including the Centennial Hall, the National Forum of Music and Firlej music club. It also offers modern sports facilities, such as Wrocław Stadium and Orbita Hall, where basketball and volleyball matches are regularly held. Local theatres offer a wide range of performances — from traditional plays, through avant-garde projects to large-scale musical productions. Wrocław is located on the Oder River, which makes it a great place for canoeing, sailing and rowing. Almost every day, themed guided walks are organised to introduce visitors to the history of the place and its inhabitants. The wide range of cultural attractions and entertainment options makes Wrocław one of the most attractive cities in Poland.
The city in figures
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Expert commentary
Wrocław is one of the most economically and technologically advanced centres in Central and Eastern Europe, attracting investors from around the world with a balanced combination of attractive business conditions, access to qualified staff, and a high quality of life. The region offers extensive institutional support, a wide range of instruments subsidising new investment projects, as well as a highly developed R&D and start-up ecosystem. Institutions such as Wrocław Agglomeration Development Agency, Wrocław Technology Park, special economic zones and international chambers of commerce support investors at every stage – from choosing a location, through starting a business, to scaling it up. A huge advantage of Wrocław is its diversified economic structure – companies operating in advanced industry, modern business services, logistics, IT and biotechnology are developing here. Due to its strong academic base – 30 universities educate over 100,000 students in many courses of study – entrepreneurs have access to interdisciplinary and highly qualified staff. Wrocław is a city that offers more than just a good place to work – it also provides a high quality of life, which helps to attract and retain talent.